Michael's Marketing Foundation
Podcast ^^^
Blog Post
After a tumultuous week, Michael was told that his position was no longer needed at the home builder he had worked at for almost ten years.
He knew that the housing market would always have its ups and downs, but never thought he’d be a casualty of one of the downs. He was wrong. After his long drive home, he shared the news with his wife. While his wife, Pam, was consoling, she was noticeably shaken. After all, Michael was the primary bread-winner; and their...
Tim Gets His Time Back
Podcast ^^^
Blog Post
Tim couldn't believe it. He'd miss another deadline. He was working so hard. And, his wife was on his case for missing another one of Peter's baseball games.
With all that he had on his plate; he couldn't find time to complete an advertising campaign for one of his largest customers. Tim was buried and he didn't see a way out. On top of all this overwhelm, he wasn't making a lot of money with his advertising agency. He didn't understand what was wrong. He worked hard;...
Paula's Prices: How Your Price Can Make or Break Your Business
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Paula was frantic! How did she get here? She'd worked so hard to build what she thought was a successful business only to watch it crash. What went wrong? She had more orders than she knew what to do with, and yet she was ready to close her doors and let everyone go home. She thought maybe one more call to the bank. Maybe her banker, Jonathan, could bail her out by giving her another short-term loan.
She called Jonathan and he wasn't that helpful.
...
Fred Learns to FLIP: How to Grow Your PRACTICE into a BUSINESS
Podcast ^^^
Blog
Fred was a structural engineer. He started out working for a general contractor in the construction of small bridges at first; and then gradually worked his way up to some large projects.
While he loved what he did, it was difficult to predict how much work his general contractor would get in any one year. The problem was that the only people who would hire Fred's company were municipalities who wanted to build a bridge. Not just any bridge. It had to be a design-build...
Brooke Builds a Business
Podcast ^^^
Blog Post
Our character in today’s story is Brooke. Brooke has hit a ceiling of growth in her designer practice. She struggles to understand how she can get her million-dollar business to the next level.
Brooke felt like she had done well to grow her interior design business, Brooke's Designs, to over $1,000,000 in annual revenue with only twelve employees.
But it had been two years and she was continually fearful that she would lose the ground she had gained...
Michelle's 5-Steps to Business Success
Podcast ^^^
Blog Post
The bank notified Michelle that she had insufficient funds for her last check that she had used to pay her credit card bill. She decided to pay the minimum payment once again so that she would have some money in her checking account.
Michelle knew that she could always get money from her husband to get her account balance up; but she didn't want to do that again. She didn't want to face her husband's criticism about her business one more time. But she also didn't want...
Stanley's Stinking Thinking
Podcast ^^^
Blog Post
The alarm clock didn't go off; the sun was still 3-hours from brightening the day; and Stanley couldn't sleep. It was 3:00 am and Stanley knew he wouldn't get back to sleep. Why not just start his day early like he had so many times before? His head was filled with thoughts of what he could do to get his business back on track. He might as well do some work since he couldn't sleep.
Stanley owned an engineering consulting firm. His firm worked with municipalities on...
Darius Energizes His Restaurant
Podcast ^^^
Blog Post
Darius started out as a short order cook, then a head cook for a restaurant chain before he decided he could start his own restaurant.
Darius wanted his restaurant to focus on Greek Cuisine. After saving up $100,000 of his own money and finding a few eager investors who offered an additional $200,000, Darius was in business. He leased a place that was in a busy part of town and opened his doors with high hopes.
As a startup, Darius didn't feel like he could...
Lucy's Opportunity: Win-Win Selling
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Read - Blog Post
Glen was getting more disappointed by the week. His lawn care business wasn't that large, but he needed to get clients for this coming spring, or he wouldn't be able to grow.
A month ago, Glen hired a business coach named Coach Russ. Russ told him that he needed to start working ON the business instead of IN the business, so he hired a new saleswoman. She was going to make phone calls each week and he would gain new clients so that he...
Susan's Frustration: Your Staff's Blunders May Be Caused by Your ENERGY
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Susan was furious as she hung up the phone.
It was 3 O'Clock on Tuesday morning. Susan was told by her distributor that another shipment would be delayed.
This late shipment meant Susan would, once again, have to pay penalties to retailers who would get their candle shipments late. She told her staff they needed to start meeting deadlines, or they would be fired. She even reminded them again in the past week that the shipment needed to leave their dock...
Hi, I'm Jeff Schuster and I help business owners change their mindset in a way that allows them the freedom and profitability they’ve always hoped for, but never thought possible.
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