{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

I feel it’s important to connect the fictional story I just told you through seven blog posts that walked you through Gary's story as a business owner.

The story of Gary Lindberg and Coach Russ was intended to illustrate the direct benefits of shifting your thinking and the thinking of your employees...

{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

“By taking the time to stop and appreciate who you are and what you've achieved - and perhaps learned through a few mistakes, stumbles and losses - you actually can enhance everything about you. Self-acknowledgment and appreciation are what give you the insights and awareness to move forward toward...

{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

“Synergy is what happens when one plus one equals ten or a hundred or even a thousand! It's the profound result when two or more respectful human beings determine to go beyond their preconceived ideas to meet a great challenge.” ~  Stephen Covey

Russ had been aware of Happy Heating’s...

{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

“The most important single central fact about a free market is that no exchange takes place unless both parties benefit.” ~ Milton Friedman

After enjoying two years at Level 4, Gary was having monthly coaching sessions with Russ to keep him from his tendency to micromanage his employees. 

In...

{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” ~ Simon Sinek

Gary called Russ after his few weeks of contemplation and told Russ that he wanted to engage him again to help Happy Heating reach the next level.  Russ...

{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” ~  Steve Jobs

After hearing the data presented to him by Russ on Margaret’s customer survey, Gary slumped down in his chair.  Just when he thought he had...

{This blog post is part of an ongoing series of posts that tell a story.  If you haven't read the previous posts, you will be lost.  Here is the first post in this series.}

“And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.” ~ Andrew Carnegie

As promised, Russ set up a meeting with Sally, Oliver and Gary to discuss shifting from victim energy to...

“My great concern is not whether you have failed, but whether you are content with your failure.”  ~ Abraham Lincoln

Gary Lindberg had high hopes when he started his Heating Ventilation and Air Conditioning (HVAC) service only 5-years ago.  At first it was just him.  After working for ACME Comfort Systems, he decided he could do better by starting his own HVAC service company.  At first, a few friends and family hired him to replace their furnaces. Then he got...

I'll be publishing a series of nine blog posts in nine days.  Each post will tell a story of how Gary turns his business from failure into wild success simply by shifting his mindset.  Each post will show you a completely different company.  This first post will be an introduction before we get into Gary's story.

Creating a successful business is challenging.  You’ve been quoted the statistics a million times.  A large majority of small businesses won’t...

It really doesn’t matter what your business is or how large it is, at some point you will exit your business.  If you’ve invested in the right areas of your business, there is someone who will pay you a lot of money for your business.  Unfortunately, many small business owners haven’t a clue on how to create a sell-able business.  It just so happens, I created my last business, Ennovate Corporation to sell and I sold it in 2013.  If you want to sell your...