Jeff Schuster
Your Life's Mission is NOT What You Think
I’ve spent most of my life in search of meaning and purpose. I’ve learned something about myself and the meaning of life that I’d love to...
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Jeff Schuster
- Nov 21
- 5 min
Authenticity & Awareness: Your Invisible Obstacles
There are two words us coaches use a lot: 1) awareness; and 2) authenticity. a·ware·ness noun: knowledge or perception of a situation or...
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Jeff Schuster
- Nov 16
- 6 min
Take Your Customers on a Journey
I have a business owner client who is great at connecting with his ideal customers but was doing poorly at getting a follow up call or...
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Jeff Schuster
- Nov 10
- 7 min
Are You a Bottleneck or Catalyst for Your Small Business?
Most of my business owner clients hire me because they want to grow. After a few coaching sessions it’s obvious that my clients are...
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Jeff Schuster
- Nov 6
- 6 min
Engineers CAN Sell
Yes, Engineers CAN sell! In fact, engineers can make some of your best salespeople. However, there are two problems: 1) engineers think...
9 views0 comments
Jeff Schuster
- Nov 1
- 5 min
Business Planning = Profit
If you’re a new or long-time business owner, you’ve heard these words… “Do you have a business plan?” It is one of the first questions a...
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Jeff Schuster
- Oct 23
- 6 min
Fight or Flight are NOT Your Only Options
I’m not sure where or when I heard it... probably in the few psychology classes I took in college, or in casual conversations with...
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Jeff Schuster
- Oct 18
- 5 min
Breaking Out of Your Engineering Shell
Engineers… remember all that calculus you took in college? What about physics, dynamics, circuits, thermodynamics? It was drudgery. But…...
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Jeff Schuster
- Oct 10
- 6 min
Charm School for Engineers
Engineers have awesome critical thinking skills that identify and solve problems. The key word here is “critical”. Engineers tend to have...
13 views0 comments
Jeff Schuster
- Oct 5
- 8 min
20X Your Energy Project Size: Factors to Consider
I’m publishing a series of blog posts that will help energy engineers and business development executives look beyond the typical energy...
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Jeff Schuster
- Sep 30
- 7 min
20X Your Energy Project Size: The Checklist
I’m publishing a series of posts designed for energy engineers to think beyond the typical energy retrofits; and build meaningful...
31 views0 comments
Jeff Schuster
- Sep 20
- 3 min
How ESCo Engineers can Increase Project Size by 20X
I’ve been in the energy efficiency engineering business for quite some time. I have also trained and mentored energy efficiency...
79 views0 comments
Jeff Schuster
- Sep 5
- 5 min
Inconvenient Leadership
The Right Energy Decisions May be Unpopular In our world, we face difficult decisions daily. Energy and climate change are one of those...
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Jeff Schuster
- Sep 2
- 4 min
Energy Conflict - How Polarizing Politics Ruins Everything
Our world seems to be more politically polarized then ever. You see it on the news, and you hear it in casual conversation. I don’t think...
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Jeff Schuster
- Aug 28
- 6 min
Let's Bring Back the Integrity of Green Energy
I have worked in the green energy industry for all my professional life (over 30-years). I started out as an energy manager for a...
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Jeff Schuster
- Aug 9
- 3 min
How the Inflation Reduction Act Harms the Environment
A large spending bill just passed the Senate and is likely to be heading for President Biden’s signature to become law. As a green energy...
69 views0 comments
Jeff Schuster
- Jul 21
- 9 min
Beating the "Big Guys"
If you’re a small business owner, you may feel like you have no chance beating your larger competitors. The reality is that these large...
14 views0 comments
Jeff Schuster
- Jul 19
- 6 min
Does the Carrot & Stick Approach to Leadership Work?
Organizations who reward successes and exact negative consequences for wrong behavior are said to use a “carrot & stick” approach. The...
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Jeff Schuster
- May 15
- 5 min
Confrontation... What are You Afraid of?
Let’s face it, most people avoid confrontation. And yet, the one thing that will make your company great is successfully working through...
12 views0 comments
Jeff Schuster
- Apr 21
- 4 min
A "Reasonable Price"
I interact with small business owners on a regular basis. I hear a common complaint from these folks. They get angry when prospective...
33 views0 comments